Katherine Sears is a strategic consultant with over 20 years of marketing and management experience.
Katherine Sears founded Alexander Sears Creative in 2006. Alexander Sears Creative is a consulting practice for small businesses that is steeped in the corporate business environment of internal management consulting. Corporate consulting practices are distinguished by their logical processes that are utilized to discover a "best practice" model. ASC applies this corporate consulting experience to the small business environment. For the last several years, clients have hired ASC to develop and identify strategies that add value to their business.
Before starting ASC, Katherine worked as project manager for Williamson Communications, a Human Resources Communications Consulting firm, where she managed multiple health plan open enrollment campaigns for a variety of technology clients in the Bay Area. While at Williamson, she guided a team of experts -- graphic designers, writers and creative directors — from the conceptual stage of a project through the final execution, while staying on deadline and on budget for the client.
Building on the fundamentals of corporate communication strategies.
Katherine Sears began her career working at large corporate entities in advertising, marketing, community and public relations. For the first decade of her career, she honed the skills of executing broad corporate marketing and public relations initiatives at the grass roots level.
While at Kaiser Permanente, Katherine worked as a communications & marketing consultant for the health plan, handling everything from the communication of service projects, member retention efforts, community outreach and local marketing events to National advertising campaigns. While at McCann-Erickson Advertising, she was an account executive working with Safeway and Wells Fargo to develop consumer promotional campaigns. While at Safeway Inc., she managed events and corporate communications for the corporate office at Headquarters.
Alexander Sears Creative offers the following services:
Leadership & Project Management
Branding & Communications Design
Creative Direction & Content Development
Marketing, Advertising & Public Relations Management
Business Development & Product Development
Community Outreach & Diplomacy
Sourcing Experts & Resources
Staffing & Recruiting